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Google Analytics Foundation

COURSE OUTLINE

Every business and organization has a web presence. It may be a single website or multiple websites, mobile applications, or any combination. However your organization presents itself on the web, managing its web presence is vital to its success. Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics™ is a robust analytics suite that is integrated with Google’s data and other application service offerings such as AdWords™ and AdSense™. Google Analytics is free to use and easy to set up.

Hybrid (VILT)

Virtual instruction environments are designed to simulate the traditional classroom or learning experience. Instructor-led training is still the number one delivery method of choice because it allows you to interact and discuss the training material, either individually or in a group setting, and you gain access to expert knowledge from certified instructors. This form of guided learning is impactful and produces positive learning outcomes. Day, evening and Saturday classes are offered.

Course Content

  • Virtual Lecturer-led Interactive Teaching (VLIT)

    Virtual instruction environments are designed to simulate the traditional classroom or learning experience. Instructor-led training is still the number one delivery method of choice because it allows you to interact and discuss the training material, either individually or in a group setting, and you gain access to expert knowledge from certified instructors. This form of guided learning is impactful and produces positive learning outcomes. Day, evening and Saturday classes are offered.

  • Lesson 1: Implementing Google Analytics

    Topic A:Overview of Google Analytics
    Topic B:Create a Google Analytics Account
    Topic C:Tag Your Pages

  • Lesson 2: Managing Google Analytics Accounts

    Topic A:Configure Google Analytics Settings
    Topic B:Manage Multiple Accounts, Views, and Web Properties

  • Lesson 3: Configuring Goals, Funnels, and Filters

    Topic A:Configure Goals
    Topic B:Configure Funnels
    Topic C:Configure Filters Course Outline

  • Lesson 4: Monitoring and Alerting

    Topic A:Monitor Real-Time Reports
    Topic B:Manage Dashboards
    Topic C:Manage Intelligence Alerts and Reports

  • Lesson 5: Analyzing Website Traffic

    Topic A:Analyze Traffic with Audience Reports
    Topic B:Analyze Traffic with Acquisition Reports

  • Lesson 6: Analyzing Behavior and Conversions

    Topic A:Analyze Data with Behavior Reports
    Topic B:Analyze Data with Conversion Reports

  • CTU Training Solutions, Updated: January 11th, 2018

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